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Tobin Brothers

Tobin Brothers was established in 1934 and has earned the reputation as one of the leading and most respected funeral companies in the country. Every year Tobin Brothers conducts over 5,500 funerals, with over 25% market share in metropolitan Melbourne.

The Challenge

Tobin Brothers had engaged a SEO company for six years, and the techniques that were used to establish search rankings were not using best practice. To combat previous SEO efforts, Shout needed to clean up past links, and formulate a content and linking strategy that would help boost domain authority and deliver exceptional rankings.

As part of the clean-up Shout analysed the link profile of the site and formulated a tailored content strategy to boost the quality of links to the site, while also running a link detox on old links, and disavowing links that couldn’t be manually removed by webmasters.

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The Solution

Shout put together a multi-channel digital marketing strategy that involved SEO, Google Advertising and Retargeting. This would lift the companies profile and position Tobin Brothers for future online growth within its competitive industry.

The Results

Search Engine Optimisation

Tobin Brothers achieved the following 1st page rankings

#1

“Funeral Services”

#1

“Funeral Directors Melbourne”

#1

“Funeral Arrangements Melbourne”

#1

“Funeral Parlours Melbourne”

The combination of the multi-channel strategy allowed Tobin Brothers to rank #1 for 9 out of 15 keywords, along with increased leads and a heavy reduction in the average Cost per Lead.

The work

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