Tontine is an iconic retailer helping provide sleeping solutions to Australians for over 60 years.
The client is a household brand, however, the company has limited reach in terms of nonbrand reach in search results and also social media exposure. There are competing brands who have been successfully inspiring a new generation of customers. Tontines existing customers are highly loyal. Our brief was to reach new audiences and develop a customer acquisition strategy online.
Shout conducted an online analysis closely looking into the competitive landscapes, industry bench marks and running a SWOT analysis on competitors.
Leveraging bench marks and also market research analysis, Shout developed a search engine optimisation and social media strategy to reach new markets and make Tontine top of mind in the market
“We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”