Case Study

Tontine

The Business

Tontine is an iconic retailer helping provide sleeping solutions to Australians for over 60 years.

SEO Melbourne - TontineSEO Melbourne

The Challenge

The client is a household brand, however, the company has limited reach in terms of nonbrand reach in search results and also social media exposure. There are competing brands who have been successfully inspiring a new generation of customers. Tontines existing customers are highly loyal. Our brief was to reach new audiences and develop a customer acquisition strategy online.

The Solution

Shout conducted an online analysis closely looking into the competitive landscapes, industry bench marks and running a SWOT analysis on competitors.
Leveraging bench marks and also market research analysis, Shout developed a search engine optimisation and social media strategy to reach new markets and make Tontine top of mind in the market

    Tontine
    Tontine

    “We have seen a significant increase in qualified traffic and online sales. I would highly recommend Shout for digital marketing and online strategy.”

    Stuart Duff, CEO LaybyLand

    Rankings

    #3
    mattress toppers
    #1
    doonas
    #3
    pillows online
    #4
    quilt

    SEO

    +122%
    Organic Traffic
    +252%
    Organic Revenue
    +5.6%
    E-Com Conversion Rate
    +135%
    Transactions

    SEM

    +295%
    SEM Revenue
    15%
    Costs
    +107%
    Ecom Conversion Rate

    Paid Social

    +311%
    Social Traffic
    +557%
    Social Conversions